Our People

We are a team of dedicated insurance experts who are passionate about providing tailored solutions for individuals and businesses.

Management Team

Hugh Campbell

Managing Director

Hugh Campbell

Managing Director

Hugh is one of the longest serving members of Caleb Roberts, having been in the business for over 30 years. His role is clearly split between two aspects; ensuring the longevity and success of the business and servicing a large account of long-standing clients.

Hugh is passionate about keeping our independent status and working with employees who excel in their specific areas.

Phone:01547 528028
Email:hugh.campbell@caleb-roberts.co.uk

Charlie Campbell

Claims Director

Charlie Campbell

Claims Director

Charlie has been in the business for over 20 years and plays a vital role in advising the board on the direction of the business moving forward and making key business decisions.

On a day-to-day basis, Charlie has a large agricultural account in Mid-Wales and Herefordshire.

Phone:01547 528028
Email:charlie.campbell@caleb-roberts.co.uk

Andrew Brock

Commercial Director

Andrew Brock

Commercial Director

Andy joined the Board of Caleb Roberts following a 20 year career across corporate businesses, including NIG, London General, BNP Paribas & Bank of Wales. He has a vast experience in personnel & insurer relationship management and is focused on developing a strong culture within the business to promote further growth and wellbeing going forward. His responsibilities are to develop sales, working closely with our Account Executives and to deliver a sustainable and compliant business which protects our customers and our colleagues.

Outside work, Andy is married to Laura and has two boys. Sport has been a theme running through Andy’s life, although today more time is spent supporting his children to enjoy their sport and education. When Andy does have time to himself he travels with Laura and enjoys socialising.

Phone:01547 528028
Email:andrew.brock@caleb-roberts.co.uk

Peter Povall

Compliance Manager

Peter Povall

Compliance Manager

Peter joined Caleb Roberts in 2022, following a 30-year career working across all areas of insurance, including underwriting, claims handling, accounts, and customer services. He originally joined the Dorrington office as the broking manager, later transitioning into his current role as compliance manager. In this role, he oversees the day-to-day regulatory activities of the business, ensuring compliance with industry standards and maintaining the high level of service and trust our clients expect.

Growing up on a dairy farm in the Corvedale, Peter has a strong appreciation for rural communities and the industries Caleb Roberts serves. Outside of work, he enjoys listening to audiobooks while gardening and walking his Border Collie with his wife. Peter has a keen interest in fireworks and has worked on professional displays across the UK and internationally.

Phone:01547 528028
Email:peter.povall@caleb-roberts.co.uk

Spencer Cleaves

Regional Director

Spencer Cleaves

Regional Director

Spencer has been at the company for nearly 25 years. Working from the Brecon office covering Wales and the Borders. He enjoys problem-solving people’s insurance needs and prides himself on being there in the event of a claim when it really matters. He specialises in farm and commercial insurance, whilst also mentoring the next generation of Account Executives. He works closely with insurers and recently completed the Aviva Future Leaders course in London, where his team won the prestigious “The Big Pitch”, Dragons Den theme accolade—an achievement he is especially proud of.

In his home life, Spencer is a devoted Manchester United supporter and a keen golfer. He also coaches the local Brecon Corries Under-9s and Under-6s football teams, in which his children Freddie and Ruby play.

What our clients have to say:
"After a fire damaged our farm buildings, we were incredibly thankful for Spencer. He had previously advised us to update our cover to reflect the true value—and that made all the difference. Because of Spencer, we weren’t underinsured, and when it came time to file the claim, he guided us through every step. His support was invaluable. We truly couldn’t have done it without him."

“Spencer’s understanding of farm insurance was a huge help when I had to make a claim for young calves that escaped and grazed on wheat and barley. We trust Spencer to set our covers and sums insured, and in this case, he had covered our young stock under the business interruption section. This meant we didn’t just receive the value of the animals—we were able to claim the profit we would have made at the point of sale. That made a real difference to our bottom line.

“Spencer is always available when we need him - Whether it’s changing a vehicle over the weekend (sorry 😊) or helping after an accident late at night when I didn’t know what to do. He stepped in to speak with the other driver who was quite angry, he calmed him down, and reassured him that the claim would be handled quickly in the morning, which it was. That kind of support means a lot. Thanks, Spencer.”

Phone:01874 622478
Email:spencer.cleaves@caleb-roberts.co.uk

Jeanette Fox

Associate Director

Jeanette Fox

Associate Director

Jeanette is part of the Executive Board, bring a wealth of Knowledge and experience the operational running of Caleb Roberts. She is vastly experienced in the insurance industry and is the ‘go to’ person for advice. Her key responsibilities are office manager for the Dorrington office and managing resources for our Livestock and Northern Ireland scheme businesses.

Phone:01743 299253
Email:jeanette.fox@caleb-roberts.co.uk

Ben Blower

Operations Manager

Ben Blower

Operations Manager

Ben joined Caleb Roberts in 2003 and was appointed Associate Director in 2014. His daily role provides assistance to Hugh in supporting a large commercial and agricultural account. Aside from that, Ben is responsible for the operations management of the business.

Phone:01547 528028
Email:ben.blower@caleb-roberts.co.uk

Des Parry

Associate Director

Des Parry

Associate Director

Since studying at the Royal Agricultural College, Cirencester, Des has over 35 years in the insurance industry and joined Caleb Roberts in the 1980’s where he has gained the greatest respect from his existing clients and new prospects.

Des is keen on all sport, particularly rugby, where he played at a high level and is presently Director of Rugby with a local Mid Wales side. He is a strong supporter and volunteer of the ‘Royal Welsh Agricultural Society’ where he helps run the International Pavilion at their July Annual Show.

Des deals with all commercial insurance and is a specialist in the agricultural sector.

Phone:01982 553050
Email:des.parry@caleb-roberts.co.uk

Brecon

Spencer Cleaves

Regional Director

Spencer Cleaves

Regional Director

Phone:01874 622478
Email:spencer.cleaves@caleb-roberts.co.uk

Ewan Williams

Senior Account Executive

Ewan Williams

Senior Account Executive

Ewan operates his account in and around Brecon, working with agricultural and commercial clients. He has a keen eye for new clients and is well known through his years at Brecon Rugby Club. Ewan was Captain of the club for the famous plate win at the Principality Stadium in 2019.

What our clients have to say:
"Ewan has provided me with brilliant service and expert insurance advice throughout the growth of my Building business. His knowledge of the industry, combined with his proactive approach, has ensured the cover has been tailored to our needs as and when required. He’s always available when we need guidance and consistently goes above and beyond with his support." - Davey

"I recently worked with Ewan to set up a new business fleet insurance policy, and the experience was excellent from start to finish. Ewan and his team fully understood my needs and provided clear, thorough explanations of my coverage and policy terms. I felt confident and well-informed throughout the process. I would highly recommend Caleb Roberts to friends and businesses alike for their outstanding service and professionalism.” - Cardiff Fleet Customer

"Ewan came highly recommended by a neighbour, having been insured with another company for many years. He carried out a thorough review of our farm insurance policy and quickly identified gaps in our cover that we weren’t aware of. Thanks to his expertise, those gaps were promptly resolved. When we recently made a claim, the process was simple and straightforward because our policy was exactly right for our needs. We’re very grateful for Ewan’s knowledge and diligence." - David

Phone:01874 622478
Email:ewan.williams@caleb-roberts.co.uk

Alys Barlow

Sales Executive

Alys Barlow

Sales Executive

Alys Barlow is a Sales Executive with five years of experience in the insurance industry. She joined Caleb Roberts at the start of 2024.

With a background in the property industry, Alys has a solid understanding of property owner policies and the needs of both landlords and homeowners. She now deals primarily with farm and commercial insurance, supporting local businesses and rural clients with tailored cover and dependable advice.

Alys takes real pride in delivering a high standard of service, with clear, honest communication at the heart of everything she does.

What our clients have to say:
“We have worked with Caleb Robert’s for several years and I’ve found Alys to be very professional and efficient. She is always upbeat and cheerful which in this world makes an enormous difference, to the day, if only talking about insurance. Her communication is excellent. We all enjoy dealing with her and know if we ask Alys a query we get an answer back quickly and efficiently but bearing in mind on occasions she is awaiting others' responses. We would highly recommend Alys and the service she offers within the Caleb Roberts team.” - Lynda

“We’ve been extremely happy with the service we’ve received from Caleb Roberts, both for residential and commercial insurance. Communication with Alys has been excellent and she’s always quick to follow-up on queries. Thank you Alys and we look forward to continuing to work with you in the future!”- Jayne

“I am very pleased with the excellent service provided. So many insurance companies these days hide behind websites and it so refreshing to be able to talk to someone about my specific needs and requirements whilst also acting in my best interests. I would not hesitate in recommending Caleb Roberts to others especially in respect of their excellent customer service. As for the service I received from Alys, this was first class. She kept me informed and when she was not available gave me the name of a colleague who was able to help and was on hand to answer my questions. To quote Alys, she said during one of our telephone conversations “I am here to act for you” and I very much felt this was the service I received so thank you very much. In fact, I would go so far as to say nothing was too much trouble.” -Antony

“I have been a customer of Caleb Roberts for 20 plus years. The staff at Calebs are very experienced in advising on the right insurance cover you require, and I have always found them to be very competitive. Alys Barlow has been particularly helpful with my property insurance requirements. She is very efficient, knowledgeable and a pleasure to deal with.” - Karen

Phone:01874 622478
Email:alys.barlow@caleb-roberts.co.uk

Bromyard

Chris Lewis

Senior Account Executive

Chris Lewis

Senior Account Executive

Chris joined the team in 2021, having spent the 13 years looking after both Agricultural and Commercial insurance clients. Coming from a farming family means Chris has a good understanding of the issues and requirements of a working farm.  Chris works in an industry he cares greatly about, and he utilises his knowledge for the benefit of his clients. Chris is always happy to review your insurance needs and offer advice and support where needed.

What our clients have to say:
"I have found Chris Lewis to be go well beyond what any other broker would do to help. In this very complicated market he has helped us to achieve exactly what we need at the most competitive prices and when we have had to make a claim he has handled every aspect including site visits and negotiating with the insurance companies. we have nothing but praise and thanks " - Mr H, Property Owner, Ludlow

“The personal contact and service provided by Caleb Roberts is second to none. Our Senior Account Executive Chris Lewis is prompt, professional and friendly. He always responds quickly and guided us through a recent claim, liaising with loss adjusters on our behalf. Chris understands our family business needs; we have recommended him to friends and will continue to do so." - Mr & Mrs R, Farmer, Eardisley

Phone:01885 483436
Email:chris.lewis@caleb-roberts.co.uk

Mike Ruckledge

Account Executive

Mike Ruckledge

Account Executive

Mike joined Caleb Roberts in 2023, bringing extensive experience in the insurance industry, specialising in serving commercial and agricultural clients. Before moving into insurance, he excelled in the property and finance sectors, which laid a solid foundation to step into insurance.

Mike advises in all areas of insurance, with a particular focus on motor trade including agricultural, fleet, and commercial & trade industries. He enjoys building long-lasting relationships with clients, offering tailored solutions to meet their needs.

Outside of work, Mike is an avid sports fan and a passionate football fan, being a season ticket holder at Old Trafford. He loves spending time with his young family and go on holidays, especially as his little boy grows.

Phone:01885 483436
Email:mike.ruckledge@caleb-roberts.co.uk

Sammy Eckley

Internal Sales Consultant

Sammy Eckley

Internal Sales Consultant

Sammy has been in the insurance industry for over 10 years and has a wide breadth of knowledge. She specialises in commercial and agricultural insurance and has a passion for new client relationships. Outside of work, Sammy can be found helping on her farm or keeping active in the local area.

Phone:01885 483436
Email:sammy.eckley@caleb-roberts.co.uk

Jo Farmer

Account Executive

Jo Farmer

Account Executive

Jo Farmer joined Caleb Roberts in October 2024 . With 27 years of experience at a brokerage in Tenbury Wells, Jo has built a strong reputation for providing tailored insurance solutions with a personal touch. She works with a wide range of clients across sectors including Fleet, Motor Trade, Construction and Property. Jo takes pride in building lasting relationships and helping businesses find the right cover to protect what matters most. Outside of work, she enjoys going to concerts and watching all kinds of sport.

Phone:01885 483436
Email:jo.farmer@caleb-roberts.co.uk

Nigel Nott

Office Manager

Nigel Nott

Office Manager

Nigel has been at the front of the Bromyard office for over 25 years and is highly respected in the local community for his role as office manager. He watches numerous sports in his spare time, and his Liverpool FC mug on the desk is often a conversation starter with some of our clients!

Phone:01885 483436
Email:nigel.nott@caleb-roberts.co.uk

Builth Wells

Des Parry

Associate Director

Des Parry

Associate Director

Phone:01982 553050
Email:des.parry@caleb-roberts.co.uk

Jamie Smith

Senior Account Executive

Jamie Smith

Senior Account Executive

Jamie has been supporting clients with their insurance needs for the past 10 years. He specialises in helping individuals, partnerships, and businesses find tailored insurance solutions, with a focus on clear advice, dependable service, and building long-term relationships.

Jamie’s areas of expertise include farm, commercial, motor traders, contractors and fleet insurances and takes pride in understanding each client’s unique needs and delivering cover that is both practical and reliable.

Outside of work, Jamie enjoys spending time with his family, Fitness hybrid training at the gym, and watching football—especially Swansea and the Wales National team. He’s also passionate about travel, and before settling back home in Wales, he had the opportunity to explore Australia, Asia, Europe, and Japan.

What our clients have to say:
We transferred all our business insurance to Jamie at Caleb Roberts over eight years ago, moving from a large insurance company. At the time, it was a major decision — but one we’re now extremely glad we made. Jamie has been incredibly supportive and is always available to offer advice, no matter how small the issue. He’s been there when we’ve needed him most, and we truly value both his knowledge and his excellent level of service. His expertise and commitment have given us complete confidence in our insurance decisions. We’ve been so impressed that we’ve referred several of our customers, suppliers, and friends to Jamie — many of whom now also rely on him for their insurance needs. - T. M, Company Director

Phone:01982 553050
Email:jamie.smith@caleb-roberts.co.uk

Alex Price

Office Manager

Alex Price

Office Manager

Phone:01982 553050
Email:alex.price@caleb-roberts.co.uk

Dorrington

Jeanette Fox

Associate Director

Jeanette Fox

Associate Director

Phone:01743 299253
Email:jeanette.fox@caleb-roberts.co.uk

John Guest

Senior Account Executive

John Guest

Senior Account Executive

Jon joined the business in January 2021, having enjoyed a successful insurance career in Shropshire and the neighbouring counties. His specialism lies in the agricultural sector, where he can employ a wealth of expertise to support the local farming businesses. Jon is enthusiastic and always keen to help with tailored advice.

Outside of work, Jon may be found on the golf course for some well-earned downtime!

Phone:01743 299253
Email:jon.guest@caleb-roberts.co.uk

Steve Matthews

Account Executive

Steve Matthews

Account Executive

Steve joined Caleb Roberts in 2023. He brings hands-on insurance experience and a fresh perspective to the needs of rural and commercial businesses. His early experience in the industry came in 2007, working with marine craft insurers, before taking the time to earn a degree and gain experience in remote management roles across the country, something that taught him plenty about business operations.

Since returning to insurance in 2017, he has worked for brokers across Shropshire and Herefordshire, getting to know the local challenges that farms, trades, and other businesses face. These days, he specialises in providing commercial insurance solutions, helping clients protect what matters most.

Based in the countryside himself, Steve understands rural life and makes it his job to find practical cover that actually works for people.

Phone:01743 299253
Email:steve.matthews@caleb-roberts.co.uk

Knighton

Hugh Campbell

Managing Director

Hugh Campbell

Managing Director

Phone:01547 528028
Email:hugh.campbell@caleb-roberts.co.uk

Charlie Campbell

Claims Director

Charlie Campbell

Claims Director

Phone:01547 528028
Email:charlie.campbell@caleb-roberts.co.uk

Ben Blower

Operations Manager

Ben Blower

Operations Manager

Phone:01547 528028
Email:ben.blower@caleb-roberts.co.uk

Andrew Williams

Senior Account Executive

Andrew Williams

Senior Account Executive

Andrew joined Caleb Roberts Insurance Services in 2015 and quickly progressed into a sales role. During his time here, Andrew’s account has grown significantly by focusing on our reputable service through a personal approach with clients.

Originally from Presteigne, Andrew’s account base covers from Powys to Cheshire and everywhere in between! Constantly looking for the next opportunity, Andrew welcomes any new insurance enquiries.

Whilst working with us, Andrew successfully achieved his CII Diploma in Insurance in 2022.

Andrew is a keen football fan and rarely misses a Welsh International game.

What our clients have to say:
"Using a local broker that I trust means I can concentrate on the areas of our business that are important to me. I've worked with Andrew at Caleb Roberts for a number of years now and find him straightforward and easy to deal with. He has taken the time to learn and understand our business and I feel presents options that fit our needs and in time to make an informed decision, rather than being left until last minute. The team in the office help to deal with anything needed throughout the year. Insurance is a competitive market and let's be honest, isn't something that anyone loves to purchase, but I feel well covered should an issue arise and know that Andrew would be on hand to take care of things if I needed it." - Tim, Motor trade

"We have used the services of Caleb Roberts for more than 25 years. They are a professional and friendly team and deal with any questions quickly. On the couple of occasions we have made an insurance claim, Andrew and his team handled the whole process from start to finish and ensured everything is dealt with swiftly." - Mr T.

"We have happily used Caleb Roberts Insurance Services Ltd for a number of years. As our business has developed they have always been able to meet our needs and provide us with good advice. Andrew has always spent time going through our insurance needs and addresses any questions raised. He is prompt in replying to phone calls and sorting any issues which arise." - Mark & Helen Williams, Pen-y-Derw Farm, Forden

"We moved our business to Caleb-Roberts with Andrew taking up our account about 5 years ago. We have found his team understand the needs of our agricultural, property rental and holiday accommodation business requirements as well as private insurance. They are quick to respond to queries, giving a personal service. We have no hesitation in recommending them." Richard & Caroline Griffiths

Phone:01547 528028
Email:andrew.williams@caleb-roberts.co.uk

Lucy Wilding

Account Executive

Lucy Wilding

Account Executive

Lucy joined Caleb Roberts in 2018 and brought over 10 years’ experience in the insurance industry with her. Well known in the farming sector, Lucy looks to build on her local business relationships and develop new ones in the future. She works closely with Managing Director Hugh Campbell to assist in servicing his client account whilst also developing her own agricultural & commercial account.

Lucy successfully achieved her CII Diploma in Insurance in 2021.

Lucy is a talented hockey player and spends some of her spare time playing for Kington Ladies, when not helping out on the farm!

Phone:01547 528028
Email:lucy.wilding@caleb-roberts.co.uk

Mary Lomax

Office Manager

Mary Lomax

Office Manager

Phone:01547 528028
Email:mary.lomax@caleb-roberts.co.uk

Welshpool

Chris Robson

Senior Account Executive

Chris Robson

Senior Account Executive

With over 21 years of experience in the insurance industry, I’m a Dip CII-qualified Account Executive with a broad and in-depth understanding of the full spectrum of general insurance. Over the course of my career, I’ve developed specialist knowledge in the agricultural, commercial, and marine sectors, working closely with clients to provide tailored insurance solutions that meet their unique needs and risks. I pride myself on delivering a professional, personable service and building long-term client relationships based on trust, transparency, and sound technical advice. My experience spans a wide range of insurance classes, giving me a well-rounded perspective and the ability to handle diverse and complex portfolios.

Outside of work, I’m passionate about community involvement. I manage the girls’ rugby section at COBRA RFC and serve on the club committee, helping to promote sport and teamwork among young players. When I’m not at the pitch or with clients, I enjoy spending quality time with my family.

Phone:01938 552146
Email:chris.robson@caleb-roberts.co.uk

Charlotte Wilson

Account Executive

Charlotte Wilson

Account Executive

Charlotte joined Caleb Roberts in 2024 with a decade of experience within the agricultural insurance industry within Wales and border counties.

Charlotte understands that no business is the same and enjoys taking the time to get to know her clients set up, to help them get the most value from their cover.

Although agriculture would be her main specialty; due to being immersed completely in farming life and considerate to the wants and needs of farmers, Charlotte also has a keen eye for managing other commercial businesses such as property owners, tradesman & hospitality sectors and commercial fleets.

Charlotte attended the Royal Agricultural College, where she met her now husband. They are now farming just outside of Newtown, with two small children and her husband also being a contract shepherd.

Phone:01938 552146
Email:charlotte.wilson@caleb-roberts.co.uk

Sarah Gittins

Office Manager

Sarah Gittins

Office Manager

Phone:01938 552146
Email:sarah.gittins@caleb-roberts.co.uk