Our Story

With six offices across Wales and the Border Counties, including Knighton, Builth Wells, Brecon, Welshpool, Bromyard and Dorrington, Caleb Roberts has grown substantially since it began.

For over 80 years, the name ‘Caleb Roberts’ has become synonymous with insurance in Powys and the border counties. On Caleb’s retirement in 1975, this was changed to ‘Caleb Roberts Insurance Services’ to make our offering as clear as can be.

In the early years, our founder Caleb was heavily involved in the farming community, selling for Robert Young and Co, booking on market days for McCartney’s the auctioneers – even working part time as a voluntary ambulance driver and special constable. It was because of his commitment to, and popularity within, the local community that he became so successful as an alliance insurance agent in the early years.

Whilst farming and related trades remain at our heart, we deals with all forms of commercial and personal insurance and can provide independent financial advice via our financial management service.

Our mission

To provide protection and peace of mind to our clients through reputable insurance products.  We are dedicated to offer a market-leading service level in all aspects of our business.

Our vision

To deliver our mission, we must remain financially strong yet agile enough to adapt when required.  Our independent status is key to supporting our local communities by giving advice backed by expertise.  We are committed to developing the next generation of qualified professionals to carry our business and industry reputation forward for years to come.  Our team will ensure to take a ‘hands on’ approach in supporting our clients when they need us most.

Our values

Caleb Roberts Insurance Services abide by the foundations of our values. We are people focused, showing genuine care towards our colleagues, policyholders, insurers, associated businesses and the wider local community. We demonstrate our values through consideration to other, giving good advice, being a reliable partner and treating everyone equally.

Caleb Roberts Insurance Services are a family run business, which filters down throughout the company and stands strong to our family values.

1920

Caleb was so well known in the Radnorshire farming community and became an Alliance Insurance Agent in the mid 1920s.

1975

Caleb retired and our name changed to ‘Caleb Roberts Insurance Services’ under the management of Paul Campbell and Ruth Davies.

1982

Opened our HO in Wylcwm Place Knighton

1984

Opened our new office in Builth Wells

1988

Acquired Craven Arms and Also Brecon  – Brecon became a major part of the business

2001

Ruth and Paul retired and our business was taken over by Hugh and Charles Campbell, Ivor Williams, Clive Podd and Rob Cleaves. They quickly expanded the business and professional expertise.

2006

Clive retired, and Jeanette Fox was promoted to Director of HR and Compliance.

2010

Caleb Roberts Insurance Services Limited acquired Longmynd Insurance of Church Stretton with Robert Oakley joining the board of directors. This acquisition continues to enhance our offering, providing farm insurance to brokers across the UK.

2017

Robert Oakley stepped back from the board. Andrew Brock was appointed as Sales and Business Development Director, bringing with him a strong background in agriculture and sales.

2018

Caleb Roberts expanded further to the North of the Border Counties, incorporating Tern Valley Insurance Services.

2019

Our office moved from Church Stretton to a larger premises based in Dorrington in 2019, helping us to future-proof our business growth.

2021

Brecon office relocated and set up a Livestock disease scheme from Dorrington.

2022

Re-branded our Northern Ireland scheme to Agrisure.

2025

Business grew to over 70 staff writing £30m GWP

Join thousands who trust us for their insurance needs!